How to Get a Job With No Experience

How to Get a Job With No Experience To get experience, you need a good job. To get a good job, you usually need†¦experience. If you don’t have either one of those right now, that’s a pretty major Catch-22, no? Before you get caught in a vicious cycle of despair over the unfairness of that conundrum, don’t panic- it is definitely possible to get a job without experience. Everyone (seriously, everyone!) has to start somewhere. No one just wakes up one day as a mid-level manager with stock options and a 401(k). Let’s talk about ways to get up and running on your career path without having tons of experience yet. 1. 3 Ways to Prepare for the No-Experience-Yet Job Hunt2. The Resume3. The Interview4. Wrapping It Up  3 Ways to Prepare for the No-Experience-Yet Job HuntBefore you start your job hunt for that entry-level position or a new-to-you career, there are things you can do to set yourself up for success, long before you even submit a resume or application.1. Know your industry.A little research goes a long way when you’re just starting out. Google the heck out of your target industry. Get a sense for what kind of company you want to work for, and what those companies are like. It’s important to look at their official websites, but also look for news, online forums, and other information that comes up as well. The corporate site can give you the official line on a company’s mission, goals, and culture, but the other sites can cut through the mist of heavy branding and give you a clearer sense of what it might be like to actually work for that company.Digging around is also a good way to get a read on how healthy your industry is. For example, if you have your heart set on becoming a graphic designer for an advertising company, but you’re uncovering a lot of stories about how big ad agencies are not doing so hot, revenue-wise, then you might want to step back and reset your expectations about the number of jobs that may be available.2. F ind your people.Networking is one of the best (if not THE best) ways to get the inside scoop on job openings or companies. Still, like with jobs in general, it’s hard to get networked in your field if you haven’t really worked in it yet. Here’s where you need to be bold and proactive. You may not be starting from nothing here- if you’ve graduated recently, chances are your alma mater has an alumni networking group, or maybe even career mentors that you can email/talk to.And there’s always social media. You don’t need experience to start fleshing out your LinkedIn profile with groups related to the industry and job you want. Start following prominent people in your field, and try to stay on top of the conversations happening around them.There’s always the good old-fashioned version of networking, where you find meetup events or open houses and show up on time, looking spiffy with a seltzer in hand and a nametag on your chest. If your f ield doesn’t have any special networking groups or events, there are plenty of sites that can help you find your career tribe. They can help link you up with the right people, in a room for cheese cubes and pleasant professional conversation with like-minded people:Meetup – Not just for Harry Potter enthusiasts and extreme knitters, Meetup brings people together professionally in addition to socially. And if you’re looking for a group that shares your passion for kayaking AND graphic design, then you might be in luck!Eventbrite – Like Meetup, Eventbrite is focused entirely on user-created events, and lets you search by keyword and location to find career-related events in your area.NetParty – Heavy on the â€Å"party,† this is one of the most popular networking sites for young professionals.Mediabistro – A portal for all things media-career-related, featuring a constantly updated job board and a heavy schedule of events and networking opportunities.Dames Bond – One of the premier career networking sites for women, according to Forbes.3. Be ready to start from the bottom.You’re probably looking for a full-time job in your chosen field, but sometimes that can be tough at the start. If that door feels stuck, look for windows. A lot of companies hire temporary or part-time employees on a project basis, or as a trial before hiring them full-time. An easy way to broaden your job search is to search for contract/freelance jobs and part-time jobs in addition to full-time positions. By doing so, you can come across really great opportunities that would have been shut out by checking the â€Å"full-time† or â€Å"permanent† box on the search form. This first job may not be The One That Makes Your Career, but it doesn’t really need to be. Ideally, you want something that will help you build your bona fides, which you can use on the path to the job you really, really want.Don’t thin k that landing anything but a full-time job in your chosen career path is a distraction from or a sacrifice of your short-term career goals. In reality, you’re building a better resume, and repositioning yourself as someone with more experience than you brought in.The ResumeI’ll be honest: the resume is the trickiest part of the job hunt when you don’t yet have a lot of experience under your belt. Resume readers (of the human or computer variety) are big on keywords and bullet points. And if your resume is little more than your name, address, education, and high school summer jobs right now, you need to bulk it up, or risk being skipped over completely by someone (or some machine) who doesn’t understand how awesome you are, and how much you’ll bring to the table.Format WiselyThe traditional resume format, the old standby â€Å"reverse chronological† (which lists your experience, moving backward through your career) can be very unforgiving to someone who is just starting out, or who is looking to change careers. We’ve got you covered on how to write a resume, but first you need to figure out the best format for what you want to emphasize.Without experience, your best friend might be the skills-based resume, where instead of listing your jobs and experience first, your skills are front and center. Business Insider has a handy sample to show how a candidate with limited experience can frame those skills and building blocks in a cohesive resume: The most important thing to remember is that although you might not have a ton of career-specific experience yet, you definitely have skills. Be sure to pull anything you can use into your resume- skills, volunteer experience, internships, etc. Even if they’re not directly related to the job you want, each one contributed to your overall skill set. You want to be able to show that you have the tools to get the job done, even if you’re not super-experienced.The InterviewSo someone saw your resume, and saw that you have great potential for this job. Next battle: the interview. Let’s say you’ve done your homework on the company; you’ve dry-cleaned your best suit; you’ve practiced your handshake and your most confident â€Å"hire me† smile in the mirror; you have a list of questions ready to go. All that good work could be for naught if you get in there and are hit with one simple question that gives you pause: â€Å"Why should we hire you?† If you’re short on work experience, that question can be a very tough one, since you can’t fall back on a statement like, â€Å"Well, with my years of experience working with widgets, I know that I can increase sales by a significant amount.†To get around that awkward moment and avoid looking like a deer in headlights, come prepared with anecdotes that show how you solved situations like you’d face on the job, and bullet points about yo ur skills. Know what skills you have that will directly apply to the job you’re applying for, and practice those ahead of the interview so that you can whip them out with cool confidence on the spot. For example, if you’re asked why you should be hired as a marketing assistant, talk about the time you spent organizing social media and word-of-mouth for your club’s fundraiser in college. If you want to show your people skills, tell the interviewer about a time you brought people together to get a project done. The interviewer will already know (having your resume right in front of them) that you don’t have the most job experience. What they need to know in the interview is that you will take the experience and skills you already have, and be able to thrive in this new job. If you can sell it, they can buy it.Wrapping It UpMoral of the story here: if you don’t have experience, don’t panic. Getting that entry-level or first job in the field can be daunting, but you already have lots of great tools at your disposal to package yourself. Once you build your network, your resume, and your confidence, you’re in a much better place to go out there and get the job.Good luck!

How to Help Your Homeschooled Kid Find Friends

How to Help Your Homeschooled Kid Find Friends It can be difficult for homeschooled kids to forge new friendships Its not because the unsocialized homeschooler stereotypes  are true. Instead its often because homeschooled kids dont have the opportunity to be around the same group of kids on a regular basis like their public- and private-schooled peers do. Although homeschoolers arent isoloated from other kids, some dont have enough consistent contact with the same group of friends to allow time for friendships to grow. As homeschool parents, we may need to be more intentional in helping our children make new friends. How can you help  your homeschooler find friends? Maintain Current Friendships If you have a child who is transitioning from public school to homeschool, make an effort to maintain his current friendships (unless they are a contributing factor in your decision to homeschool). It can put a strain on friendships when the kids dont see  each other every day. Give your child opportunities to continue to nurture those relationships. The younger your child is,  the more effort the investment in these friendships may require on your part. Make sure you have the parents’ contact information, so that you can  arrange regular play dates. Invite the friend over for sleepovers or a movie night. Consider hosting holiday parties or game nights on weekends or after school hours so your new homeschooler can spend time with his old public school friends and new homeschool friends at the same time. Get Involved in the Homeschool Community It is important to maintain friendships for kids moving from public school to homeschool, but it’s also important to help them begin to make friends with other homeschooled kids. Having friends who homeschool means your child has someone who understands her day-to-day life and a buddy for homeschool group outings and play dates! Go to homeschool group events. Get to know the other parents so that it’s easier for your kids to stay in contact. This contact can be especially important for less-outgoing kids. They may find it difficult to connect in a large group setting and  need some one-on-one time to get to know potential friends. Try a homeschool co-op. Take part in activities that reflect your child’s interests to make it easier for him to get to know kids who share his interests. Consider activities such as a book club, LEGO club, or art class. Participate in Activities on a Regular Basis Although some  kids have a new â€Å"best friend† every time they leave the playground, true friendships take time to foster. Find activities that occur on a regular basis so that your child get to see the same group of kids regularly. Consider activities such as: Recreational league sports teamsClasses such as gymnastics, karate, art, or photographyCommunity theaterScouting Don’t overlook activities for adults (if it’s acceptable for children to attend) or activities in which your childs siblings are involved. For example a ladies Bible study or weekly moms meeting gives kids a chance to socialize. While the moms chat, kids can play, bond, and forge friendships. Its not uncommon for older or younger siblings to wait with their parent while one child attends a homeschool class or activity. The waiting siblings often forge friendships with the other kids waiting on their brother or sister. If its appropriate to do so, bring along some activities that encourage quiet group play, such as playing cards, Lego blocks, or board games. Make Use of Technology Live, online games and forums can be a great way for older homeschooled kids to make friends who share their interests or keep in touch with existing friends. Teens can chat with friends and meet new people while playing online video games. Many  homeschooled kids use apps such as Skype or FaceTime to chat face-to-face with friends each day. Certainly there are dangers associated with social media and online technology. Its crucial that parents monitory their childrens online activity. Parents should also teach their kids  basic safety protocol, such as never giving out their address or engaging in private messaging with people they dont know in person. Used carefully and with parental supervision, the Internet can be a fantastic tool for allowing homeschooled kids to connect with their friends more often than they might be able to do in person. One of the best things about homeschool friendships is that they tend to ​break age barriers. They are based on mutual interests and complementary personalities. Help your homeschooled child find  friends. Be intentional about providing opportunities for him to meet others through shared interests and experiences.

Resume and Letter of Application Assignment Example | Topics and Well Written Essays - 500 words

Resume and Letter of Application - Assignment Example Culture and Organization Effectiveness: Understand the business strategy and identify opportunities to improve organizational capability and drive culture change to align the organization with the strategy. Must have the ability to diagnose gaps between current and desired organization performance and deploy actions to resolve gap, including organization redesign, process change, coaching and training. Ensure organization practices align with Eaton Philosophy. B. Performance Management: Through the performance management system assure that annual employee job performance assessments are conducted. This includes the annual goal setting process, the annual assessment process and periodic feedback sessions that strive to raise the performance bar in the organization. Provide coaching and consulting to business leaders on effective performance management intervention. I. Talent Management and Retention: Develop talent acquisition plans that anticipate short/long-term business needs. Coach others on how to engage and retain key talent, identify when there is a retention risk and differentiate between wanted and unwanted turnover †¢ This position requires use of information or access to hardware which is subject to the International Traffic in Arms Regulations (ITAR). All applicants must be U.S. persons within the meaning of ITAR. ITAR defines a U.S. person as a U.S. Citizen, U.S. Permanent Resident (i.e. Green Card Holder), Political Asylee, or

International Bank Essay Example | Topics and Well Written Essays - 500 words

International Bank - Essay Example With this combination of traits, F.C. will be perceived by her subordinates as highly professional and a less emotionally-attached supervisor. With the probable high-esteem perceived by these loan officers, they are being sent a clear and firm directive that this boss ‘means serious business.’ Thus, F.C.’s work characteristics will positively impact the subordinate loan officers’ behavior through the reinforcement of discipline and due diligence. To aid me in deciding which candidate is best for the position, I may require the invaluable information about the candidate’s capacity to solicit and rationalize the subordinate’s responses on the bank’s organizational approaches. This capacity is important because an understanding of the subordinates’ behavior is the primary key in formulating solutions in work problems like selling loans to low credit-worthy clients to reach or exceed the allotted quota, or lowering the set standards to accommodate all types of clients. Another criterion for judging the candidate’s suitability in the position is the capability to enforce individual accountability among the subordinate loan officers. The lack of such accountability may be the probable culprit behind the loan officers’ reckless exposure of the bank to financial risks. Moreover, the bank evidently fails or has a considerable lapse in enforcing accountability to these loan officers (else there would be no financial bath). The candidate who possesses such enforcing capacity and serves as a model of accountability has the potential to further and reinforce the bank’s risk-mitigating measures. For this particular supervisory position, personality assessment should be given as much weight as the technical qualifications. This is because technical tasks are difficult to delegate or coordinate without a healthy framework of soft skills. Moreover, decisions and actions are

Man or Brute Essay Example for Free

Man or Brute Essay The Analysis of the Monster of Frankenstein: Man or Brute What is the difference between man and beast? The answer to that question is as grey as the gloomy clouds that constantly hang over Dr. Frankenstein’s head. Mary Shelley’s characters Dr. Frankenstein and his monster from her novel Frankenstein blur the lines between civilized and animalistic. Before chapter ten the monster is an ominous character, only being seen a few times. The true disposition of the character has yet to be established. Through the setting of the passage, and rhetorical questioning Mary Shelley builds on the motif of redemption and using invectives is able to build layers of depth and complexity of the character. Shelley characterizes the monster as isolated, self pitying, vulnerable, and aggressive. Mary Shelley uses the dismal and frigid setting of chapter ten to indirectly characterize the monster as isolated and cut off. During the paragraphs preceding the meeting of the monster and Dr. Frankenstein, he orates the scene in great detail, saying that â€Å"A mist covered the surrounding mountains. Presently a breeze dissipated the clouds, and I descended upon the glacier† (Shelley 80). The description generates an icy and desolate ambiance surrounding the setting right before the entrance of the monster. By introducing the monster into a dismal and frigid atmosphere Shelley deepens the layers of the monster’s character by creating an indirect link between him and the setting. The setting is elaborated when the monster himself describes his habitat by saying, â€Å"dreary glaciers are my refuge† and â€Å"These bleak skies I hail, for they are kinder to me than your fellow-beings† (82). Shelley repeatedly uses the word â€Å"glacier,† first when Frankenstein describes the scene and again when the monster describes them as his â€Å"refuge†. The word glacial, which means of ice, or icy,   builds the foundation to make the connection between glacial and the synonym frigid. Also, the utilization of words such as â€Å"dreary† and â€Å"bleak†, which are synonyms with dismal, reinforcing the fact that the monster, himself feels more secure in the remote and abyss like caves than in civilization. Therefore, he is an isolated creature cut off from the human world, which leads to the formation of feelings of indignation towards humans and his self pitying nature. Through the use of rhetorical questioning Shelley expresses the monster’s feelings of indignation, inducing the characterization of his self pitying nature. Feeling wronged by humans, especially his creator, the monster eludes to his distress through questions such as, â€Å"Have I not suffered enough that you seek to increase my misery? (81). The monster uses phrases like this in the effort to make Dr. Frankenstein aware of the pain he has inflicted. However, Dr. Frankenstein is not remorseful for his actions, so again the monster floods Frankenstein with statements such as, â€Å"am I not alone, miserably alone? You my creator abhor me† (82). The â€Å"misery† that the monster refers to is the neglect and rejection that he feels from his creator, which in return fuels his hatred towards humans, and his feelings of sadness for himself. The repetitive use of the polarizing structure of â€Å"I† verses â€Å"You† shows the monster’s tendency to blame Dr. Frankenstein for all his misery in order to feel the gratification of his self pitying actions. In the eyes of the monster the only way to justify the matter is   for Frankenstein to accept him. The motif of redemption is prevalent throughout out the passage as the monster pleads for it, which characterizes him as vulnerable. The monster beseeches Frankenstein for redemption and acceptance by saying â€Å"I am thy creature Remember that I am thy creature;   I ought to be thy Adam† (81). In the simile of the monster and Adam, the monster hints at the fact that he has sinned, and yearns for compassion and redemption from his creator. Like Adam in the biblical story when he sinned and ate from the tree of knowledge he became aware of his nakedness. In the context of the monster the nakedness represents vulnerability. The comparison of Adam and the monster is used by Shelley to bring humanistic characteristics to the monster by hinting at his corruption and vulnerability. On multiple occasions the monster says â€Å"I entreat you to hear me† (81) and â€Å"How can I move thee? † and again saying â€Å"Listen to my tale† (82). At least three separate times the monster pleads for a chance. By asking for redemption the monster puts himself at the mercy of Dr. Frankenstein, making himself emotionally vulnerable. The layers of the monster are built by having constant contrast between the monster emotional vulnerability and physically dominance. Mary Shelley contrasts the monsters emotional vulnerability with physical aggressiveness; shown through short invective outbursts. After seeing that Frankenstein was unmoved by his plea the monster resorts to contemplating physical retaliation. The invectives, short intense emotional verbal attacks, can also be described as verbal threats. For example the monster says, â€Å"Do your duty towards me, and I will do mine towards you and the rest of mankind†¦but if you refuse, I will glut the maw of death, until it be satiated with the blood of your remaining friends† (81). The graphic threats towards Frankenstein help to characterize the monster as aggressive. Not only does the monster threaten Frankenstein’s friends he threatens all humans saying â€Å"deliver them from the evil†¦ Not only you and your family, but thousands of others, shall be swallowed up in the whirlwinds of its rage† (82). As the passage goes on the threats become darker and more horrific contemplations, resemble   more animalistic than civilized thoughts. Shelley clouds the line of reason on whether or not the monster is human or beast. Mary Shelley is able to create an antagonist with such depth, by using the setting to indirectly characterize the monster as isolated and cutoff. She comments on the natural need for acceptance and how when this is not met, it leads to the formation of emotional vulnerability. Shelley adds complexity to the monster by exploring the cause and effect relationship between the lack of acceptance of his creator and his constant need for Dr. Frankenstein’s affirmation. The aggressive tendencies shown in the text through invectives as threats, also hints at the monster’s animal like origins. This passage is essential to the understanding of the monster, because it offers immeasurable insight to the minds and mannerisms of the characters. The lines that separate human from brute become blurred and the criteria for being a man are questioned. Work Cited Shelley, Mary. Chapter 10. Frankenstein. New York: Penguin Group, 2000. 78-83. Print.

Physics is Everywhere Essay :: Essays Papers

Physics is Everywhere Essay Ever since I was a young boy I’ve been fascinated with pyramids. I remember watching a Discovery Channel special on the ancient Egyptian king Imhotep when I was very young, and being thrilled. The idea of geometrically perfect structures of enormous size and weight, built by men without any modern machines piqued my interest at a very early age. Fortunately, when I was eleven I got a chance to see the pyramids firsthand when I took a family vacation to Egypt. As a human being, I don’t think it’s possible to stand in front of one of the Great Pyramids and not be in awe. I mean, skyscrapers are cool and everything, but there truly is nothing like looking up at something more massive than anything you’ve ever seen, and considering that it was built thousands of years ago. Now that I am older and wiser, and have a grip on basic physics principles, thanks to NATS 1223, I am prepared to discuss the core physics principles that were used in the building of the pyramids. There are a few important steps to building a pyramid, and at least a couple of them deal with topics that we have already covered in class. So let’s take a look at them. Unfortunately, if there was ever an ancient record of how the pyramids were built, it was probably destroyed when the library in Alexandria was burned to the ground (Rhodes). So, we kind of had to work backwards to figure it out. There is some debate among scholars as to how the pyramids were built. What everyone can agree on is this: first, the pyramid was designed and the blocks had to be cut (which we will not deal with in this analysis). Next, the blocks had to be moved up to the general location that they would be placed on the pyramid. For this, some type of ramp was absolutely necessary. The individual blocks were so massive relative to their volume that it would be physically impossible to place the amount of men around it that were necessary to lift it—and even if they could lift it, they would need a ramp to walk up, otherwise life would be very difficult. The debate in this area is over what type of ramps were used: linear ramps, staircase ramps, spiral ram ps, zigzag ramps, and interior ramps (Shaw).

Cupcake Business

I conducted extensive market research and I have considered this project, because I found in my survey that having a cup cake shop is a lucrative business. The shop will specialise only in cupcakes. I have my own unique recipes. This is one of the things which is my strength. Not many people have their own unique recipes. To enable my business to prosper I have the notion of implementing special offers, which introduces the business to the customer. I am lucky enough to have found a good chef which works alongside me to create new flavours. The decisions about the recipes are made by me and the chef, but I have the final word. The structure of the business will be as a Sole Trader. This is the fastest and easiest way of setting up a new business. This type of structure could be danger, because I am responsible with my property.LocationFinding right location is a main key to maintaining a successful business. The ideal location is the centre of town. There are a lot of people passing by. The research I have done shows me that, there aren`t any similar shops within a radius of 10 miles. Opposite the shop is the town`s main bus station, where people can have cupcakes while they are waiting for the bus. My research shows, that there is Primary school and Secondary school right behind the shop. The parents which collect their children pass by the shop. They can also take a good look at what we are offering by looking at the big window display. The smell of freshly made cupcakes will be one of the things, which the children can catch early in the morning.FinanceTo start up the cupcake business you will need approximately  £40,000. I have  £10,000 capital, but I will need a loan from the bank for the additional  £30,000. The research I have done and the special advice I have been given says, that I am not entitled to get a personal loan more than  £20,000. But because of the structure of my business as a sole trader I have an option of getting the full amount of  £30,000. I have a good tailored business plan which has enabled me to obtain the business loan I need. I will be responsible with my own property and this will secure the loan. The loan which will suit me is with a fixed interest rate and equal monthly instalments.Internal informationAll organisations generate a substantial amount of information relating to their operation. This internal information is vital to the successful management of the organisation. The information may be available from a number of sources within the organisation, for example: Marketing and sales information on performance, revenues, markets shares, distribution channels. Sales figures and sales research are very reliable sources of information, because the consumer tells you what they want. Production and operational information on assets, quality, standards.This information will help me to reinvent products to help them sell better. Financial information all on profits, costs, margins, cash, flows, i nvestments. The information about the profits will show me in what direction my business is going in and where I can improve my financial position. Internal documentation such as order forms, invoices, credit notes, procedural manuals. The internal documents are important part of doing an audit. The results of doing an audit also relates to finances.External informationAn external source of information is concerned with what is happening beyond the boundaries of the organisation. This covers any documentation relating to a subject area produced as a summary or detailed report by an agency external to an organisation. Such information may be obtainable from government agencies or private information providers. Examples might include: Telephone directories – this could be used to check for existing companies that are similar. Judgments on court cases – helps to prevent a mistakes made by someone else.Legislation – Food Hygiene Certificate, Health and Safety Certif icate, Fire Safety Certificate. Professional publications – helps to find the right way of running a successful business. Financial services – banks, accountants, solicitors, lawyers. The internet – in today`s days the people use internet most of the time. Social media sites are very popular and are also used as a place where you can advertise your business and generate customers.SummaryMy business would run at a profit if I attract my customers with special offers. This will include discounts for kids and elderly. Regular customers will also be entitled to get a discount for their loyalty. There will be various levels of discounts for corporate clients, depending on how much they order. Low prices and good quality will help me to generate a lot of customers. One of the foundations for starting up a new business is my unique recipes. They are designed by me, but the chef who is going to work with me helps me to prepare them. The recipes are a combination of unus ual flavours and designs.This will also help me to attract new customers. The environment which I provide to the customers must be nice, clean and friendly. When people are in my cupcakes shop, I want them to feel relaxed and comfortable. The staff that I employ will be trained in customer service. They will be polite and respectful. Often team-building is helpful for developing a good relationship between the staff. They also can come up with new ideas, which can be discussed and put into action. I have a good location which is near a bus station, schools and few office buildings. The research I have done shows me that throughout the day nearly 3000 people passing by the shop. The location is ideal for this type of business. To improve my business in future I will make plans for expansion following the above steps. Opening a chain is a good improvement.

Strategic Development of Management Accountant’s Role

Strategic Development on Management Accountant’s Role: The Impact on Costing and Budgeting Introduction The company’s existent state of affairs has alerted the demand for alteration and invention in the direction technics employed. Therefore, to assist inform future strategic determinations, a procedure of research and development has been initiated in order to reexamine current patterns and assess new techniques. This study addresses how the direction accounting ( MA ) function has changed within strategic determination doing context every bit good as how the usage of modern-day attacks to bing and budgeting can practically impact companies public presentation taking into history strategic direction. The altering function of MA within the context of strategic determination devising The direction comptrollers ( MA’s ) function has been traveling through alterations, consisting a diminution in the ‘scorekeeping’ function and, a corresponding addition in ‘business-consultancy’ functions ( Hopper and Scapens et al. , 2007 ) . It shows a alteration from a function as inactive manufacturers of fiscal information, to a more proactive function including active engagement in determination devising and a focal point on a broader set of information than merely entirely fiscal. Therefore, the MA’s function is altering from an administrative degree to the strategic one, i.e. from â€Å"bean counters† to â€Å"business partners† ( Paulsson, 2012 ) . Other faculty members support the altering function of MA, such as Burns and Baldvinsdottir ( 2007 ) who mention globalisation, displacements in engineering, accounting dirts, and corporate tendencies ; while Pierce and O’Dea ( 2003 ) supply a list of factors that inclu de, the grade of decentalisation of the accounting map, development of describing systems, corporate civilization, and debut of new MA tools. However, it is argued that MA’s function had expanded instead than changed ( Burns and Baldvinsdottir, 2005 ) . In fact, it is of import to retrieve the nucleus values of traditional accounting have ne'er truly disappeared ( Baldvinsdottir et al. , 2009 ) . The addition in competition and the outgrowth of more client focused markets have besides driven a alteration in MA function ( Cooper and Dart, 2009 ) . As a consequence, a downswing in gross revenues and an addition in costs could be partly due to non accommodating to those alterations fast plenty. A determination based on traditional accomplishments would non help directors in doing better strategic determinations and accordingly non viing with rivals who seem to hold developed their function. The fact that traditional MA accomplishments have merged with new 1s will add the concerns strategic success in the fast moving concern epoch ( Jarvenpaa, 2007 ) . The handiness of user friendly and analytical package has freed up infinite for the MA’s to execute more sophisticated undertakings such as strategic determination devising and develop the necessary ‘hard skills’ needed, which means going an analyst and concern spouse compared to a simple figure cruncher ( Pauls son, 2012 ) . With MA heading towards a ‘business partner’ type function ( Vaivio, 2006 ) , it has become common for direction comptrollers to be involved in countries such as strategic determination devising ( Sunarni, 2013 ) . Similarly, it is thought that by germinating the traditional function of merely supplying internal information to unifying this with external information, direction comptrollers can help directors more efficaciously when doing a strategic determination for the company ( Kidane, 2012 ) . Once a strategic determination has been made, a specific direction tool can be used to help in doing the tactical determination. In order to heighten the future economic value of the company ( Kaplan and Norton, 1996 ) the balanced scorecard ( BSC ) attack should be used, as it measures public presentation through strategic aims, which so drives betterment in merchandises and market development ( Kaplan and Norton, 1993 ) . It besides will let the company to utilize peculiar scheme to steer determinations at all degrees through communicating, and it can be used to accomplish single and company marks ( Kaplan and Norton, 1996 ) . The practical impact of modern-day attacks to bing and budgeting As a response to the challenges over environmental and internal procedure alterations within MA function, new techniques and constructs have been adopted. Those have helped MA’s to bring forth more elaborate and accurate methods, so that misdirecting signals associated with traditional methods were avoided ( Cooper and Dart, 2009 ) . However, a job associated with the debut of new attacks is that they are significantly more dearly-won to implement and run compared to traditional attacks as staff utilizing them will necessitate advanced preparation and new package will be required ; therefore, being avoided by little administrations ( Hansen et al. , 2009 ) . Although there are high costs associated with these attacks many houses have adopted these new attacks, proposing that the benefits overweigh the operating costs ( Hansen et al. , 2009 ) . An illustration of a modern-day budgeting attack would be Zero-based budgeting ( ZBB ) , which was introduced to get the better of restrictions of incremental budgeting ( Drury, 2012 ) . ZBB allows companies to prioritise and choose plans and degrees of attempt which best meet its aims ; ensuing in an intensive direction engagement in the budgeting procedure, coercing them to research options in budgetary determinations doing ( Dean and Cowen, 1979 ) . In fact, ZBB can advance efficiency as directors need to warrant their undertakings, promoting them to seek for the most efficient every bit good as cost-efficient solutions ( Rasmussen, 2003 ) . It is besides found to restrict the growing of disbursals in the company, unlike those who use traditional attacks, and to arouse the engagement of more line directors in the budget procedure ( Dean and Cowen, 1979 ) . Similarly, the company would profit by following throughput accounting as it is a step of public presentation ( Gregory et al. , 1995 ) and is a time-based costing technique which applies the theory of restraints ( Drury, 2012 ) . It would maximize the company’s ends as the technique focuses on the companies restraints ( Dean and Sharfman, 1996 ) by hiking net incomes sustainably and run intoing the company’s strategic aims ( Gregory et al. , 1995 ) . It encourages determination devising to be communicated on an organizational footing advancing a positive alteration within the administrations civilization. Although the company, by utilizing this technique, can accomplish short term net income maximization ( Dean and Sharfman, 1996 ) with a ‘short term determination horizon’ , it would non profit in the long term because long term net incomes are non sustained ( Robinson, 1990 ) . Activity based costing ( ABC ) was developed in order to battle the restrictions that the traditional technique of soaking up bing carried. This new technique will help the company in bettering strategic determination procedure by bring forthing elaborate and accurate information as it uses a greater figure of cost Centres and different types of cost drivers ; guaranting that misdirecting signals associated with traditional costing methods are avoided ( Drury, 2012 ) .Impacting the firm’s profitableness as it eliminates costs and losingss linked to unprofitable merchandises, services and clients that fail to heighten the worthiness of the house ( Drury, 2012 ) .According to Kennedy and Afflek-Graves ( 2001 ) , it provides a good footing for future hard currency flow projections, which in bend aid houses to take investings in value-added activities and increase stockholders value. Harmonizing to Chea ( 2011 ) , ABC recognises the relationships each driver has with a merchandise or activity ; therefore, bettering merchandise cost truth. This gives the direction of an administration a clear image on chances to cut down costs ( Kaplan and Norton, 2001 ) . ABC has been shown to better firms’ public presentation in market and accounting related steps as it gives directors a better apprehension of cost/resource direction ( Lambert and Sponen, 2011 ) . A survey conducted on UK houses found that the houses utilizing ABC had shown to surpass matched non-ABC houses by 27 % and that ABC adds value to houses through better cost controls and plus use ( Kennedy and Afflek-Graves, 2001 ) . It provides the company with critical information about which services make demands on which duty Centres and functional sections, assisting to place which services add value to the company ( Jabbour, 2009 ) . However, it has been reported that ABC still does incorporate major subje ctive allotments which restricts the truth of it cost information ( Cooper and Kaplan, 1992 ) . Kennedy and Afflek-Graves stated that â€Å"the end of ABC is to increase net incomes, non to obtain more accurate costs† ( 2001 ) . The development of ABB has shown to be an betterment from traditional methods by puting more realistic budgets and besides, improved designation of resource demands. It has besides helped to increase the accent and truth of budget end products ( Huynh et al. , 2003 ) . ABB has shown to be more effectual in pull offing costs as it presents a model which allows a company to calculate out the sum of resources that are required to accomplish the budgeted degree of activity ( Huynh et al. , 2013 ) . This allows them to do appropriate accommodations during the budget scene stage ( Drury, 2012 ) .This will assist the company make up one's mind what activities should be undertaken in order to run into budgeted production and gross revenues volume. ABB provides critical information in greater item which will assist steer direction comptrollers make right determinations on how much resources should be allocated to each activity, i.e. a more precise manner to project future costs ( Atkinson et al. , 2008 ) . Once this method has been adopted the company will be able to interpret its vision into scheme with determinable marks in order to make value, which includes disbursals, net income borders and productiveness addition, every bit good as cost of capital decreases ( Huynh et al. , 2013 ) . Therefore, it can be used for companies’ efficiency and effectiveness rating. However, it merely accentuate cost management’ control and be aftering intent ( Blocher et al. , 2005 ) . When a company uses ABC and ABB at the same time it normally develops an activity based operational method i.e. activity based direction ( ABM ) , which consequences on an homogenous working environment ; therefore, easing communicating and helping as an effectual theoretical account for strategic decision-making ( Huynh et al. , 2013 ) . By implementing ABM the company is utilizing a strategic cost direction system looking at cost and procedure dimensions for cost decrease ( Blocher et al. , 2005 ) . The use of ABM additions company’s profitableness and fight every bit good as improves operational control because it distinguish value-added from non-value added costs by analyzing managers’ undertaken actions on an activity based base ( Huynh et al. , 2013 ) . Decision Having exposed MA’s to new countries, specifically in the country of concern direction, is doing their function more proactive when it comes to determination devising. Therefore, words like concern and spouse are cardinal as directors and MA’s are going bonded together to do a stronger squad and heighten strategic determination devising. Strategic direction is an of import country which should be developed within this fabrication company ; therefore, BSC should be implemented as it would give the company a strategic acquisition capacity, through roll uping feedback and proving the company’s scheme before doing determinations. It is clear that the debut of modern-day attacks to bing and budgeting have significantly impacted organisations operations, particularly on the function of MA’s within context of strategic determination devising. If the company stop up by utilizing ABC system for product’ costing, it should besides build an activity based budgeting and direction for efficiency intent, as a strategic determination. Therefore, the acceptance of an activity based direction line would give directors a clear position of the companies’ consequences taking directors to run control and do strategic determinations. Contemplation This whole group work was a challenge. Everything started when we are non in our original assigned groups and we end up together after a strategic move by coachs to apportion pupils by attending. We started working under force per unit area ; we were two hebdomads behind other groups and have non worked together antecedently made it even more hard as we did non cognize how to move with each other. When get downing we agreed to work in every point increasingly together, which was decidedly non a reasonable determination as we were already late. All that issues were originating because we wanted to b democratic and allow everyone hold equal authorization in the group, which was taking to inefficiency in organisational degree, task assignment degree and deadline conformity degree. We finally noticed that, ensuing on one of the member self-entitled herself as the leader and started delegating undertakings and making deadlines. We managed to complete the work but it would be better if we had worked determined place from the started. We have learned that leading is a cardinal point for teamwork. Mentions Atkinson, A. , Kaplan, R. , Matsumura, E. and Young ( 2008 )Management AccountingPeking: Tsinghua University Press. Baldvinsdottir, G. , Burns, J. , Norreklit, k. and Scapens, R. ( 2009 ) The direction accountant’s function,Fiscal Management( July/August ) . pp. 34–35. Blocher, E. , Chen, K. , Cokins, G. and Lin, T. ( 2005 )Cost Management: A Strategic Emphasis. 3rdEd. McGraw-Hill. New York. Nathan birnbaums, J. and Baldvinsdottir, G. ( 2005 ) An institutional position of accountant’s new functions: the interplay, of contradictions and practice.The European Accounting Review. 14, ( 4 ) . pp. 725–58. Nathan birnbaums, J. and Baldvinsdottir, G. ( 2007 ) The altering function of direction comptrollers, in T. Hopper, D. Northcott and R.W. Scapens,Issues in Management Accounting3rd ed. , Pearson Education, Harlow. Chea, A. ( 2011 ) Activity-based bing system in the service sector: A strategic attack for heightening managerial determination devising and fight.International Journal of Business and Management[ online ] . 6 ( 11 ) , pp. 3-10. [ Accessed 12 March 2014 ] . Cooper, P. and Dart, E. ( 2009 ) Change in the direction accountant’s function: drivers and diverseness. School of Management. University of Bath. Working Paper Series. Dean, B. and Cowen, S. ( 1979 ) The usage of zero-base budgeting in industry: some observations ‘ .Interfaces. 9, ( 4 ) , pp. 55-60. [ Accessed 1 Mar 2014 ] . Dean, J. and Sharfman, M. ( 1996 ) Does determination procedure affair? A survey of strategic decision- doing effectivity.Academy of Management Journal[ online ] . 39, ( 2 ) , pp.368-396. [ Accessed 2 March 2014 ] . Drury, C. ( 2012 ) Management and cost accounting.8Thursdayerectile dysfunction. Andover: Cengage Learning. Gregory, M. and Neely, A. and Platts, K. ( 1995 ) Performance measuring system design.International Journal of Operations and Production Management[ online ] . 15 ( 4 ) , pp. 80-116. [ Accessed 3 March 2014 ] . Hansen, D. and Mowen, M. ( 2003 ) Cost direction: accounting and control. Peking University Press. Hansen, D. , Mowen, M. and Guan, L. ( 2009 ) Cost direction: accounting and control. 6th erectile dysfunction. United States of America: Cengage Learning. Hopper, T. , Scapens, R. and Northcott, D. ( 2007 )Issues in Management Accounting. Harlean carpenter: Financial Times Prentice Hall. Huynh, T. , Gong, G. and Huynh, H. ( 2013 ) Integration of activity-based budgeting and activity-based direction.International Journal of Economics, Finance and Management Sciences.1, ( 4 ) , pp. 181-187. Jabbour, M. ( 2009 ) The Impact Activity-based Costing as a Management Accounting Technique on Insurance Companies ‘ Performance. [ on-line ] . [ Accessed 10 March 2014 ] . Jarvenpaa, M. ( 2007 ) Making concern spouses: A instance survey on how direction accounting civilization has changed,European Accounting Review. 16, ( 1 ) , pp 99–142. Kaplan, R. and Norton, D. ( 1993 )Puting the Balanced Scorecard to Work[ online ] . Boston: Harvard Business School Publishing. [ Accessed 13 February 2014 ] . Kaplan, R. and Norton, D. ( 1996 )Using the Balanced Scorecard as a Strategic Management System[ online ] . Boston: Harvard Business School Publishing. [ Accessed 21 February 2014 ] . Kaplan, R. and Norton, D. ( 1996 ) The Balanced Scorecard: Translating Strategy Into Action [ online ] . Boston, Mass: Harvard Business School Press. [ Accessed 5 March 2014 ] . Kaplan, R.K. and Norton, D.N. ( 2001 )The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment[ online ] . United States of America: Harvard Business School Publishing Corporation. [ Accessed 12 March 2014 ] . Kennedy, T.K. and Afflek-Graves, J.A. ( 2001 ) The impact of activity-based bing techniques on house public presentation.Journal of Management Accounting Research[ online ] . 13, pp. 19-45. [ Accessed 10 March 2014 ] . Kidane, F. ( 2012 ) Decision Making and the Role of Management Accounting Function – A Review of Empirical Literature. Radix International Journal of Banking, Finance and Accounting. 1, ( 4 ) . Lambert, C. and Sponen, S. ( 2011 ) Roles, authorization and engagement of the direction accounting map: A Multiple Case-Study Perspective. The European Accounting Review. Neely, A.N. , Bourne, M.B. and Adams, C.A. ( 2003 ) Better budgeting or beyond budegting? .Measuring Business Excellence[ online ] . 7 ( 3 ) , pp. 22-28. [ Accessed 10 March 2014 ] . Paulsson, G. ( 2012 ) The function of direction comptrollers in new public direction.Financial Accountability & A ; Management.28, ( 4 ) , pp. 378 — 394. Pierce, B. and O’Dea, T. ( 2003 ) Management accounting information and the demands of managers-Perceptions of directors and comptrollers compared.The British Accounting Review.35, ( 4 ) , pp. 257-290. Rasmussen, N. ( 2003 )Procedure betterment for effectual budgeting and fiscal coverage. Hoboken, N.J. : Wiley. Robinson, M. ( 1990 ) Contribution border analysis: No longer relevant/ strategic cost direction: The new paradigm.Journal of Management Accounting Research 2[ online ] . 9 ( 4 ) , pp. 1-32. [ Accessed 4 March 2014 ] . Sunarni, C. ( 2013 ) Management Accounting Practices and the Role of Management Accountant: Evidence from fabricating Companies throughout Yogyakarta, Indonesia.Review of Integrative Business and Economics Research.2, ( 2 ) , pp. 616-626. Vaivio, J. ( 2006 ) â€Å"The Business Controller, Non-Financial Measurement and Tacit Knowledge† .The Finnish Journal of Business Economics. 2, pp.194-212.

Coffee and Starbucks Essays

Coffee and Starbucks Essays Coffee and Starbucks Paper Coffee and Starbucks Paper Starbucks: The best coffee, for the best YOU. Marketing Assignment DT398/1 Lecturer: Dr Daire Hooper Student: Tatiana Petruskova student NO. : 3337431 1. 0 Table of contents 2. 0 Introduction 3. 0 Current marketing situation 2 3 3. 1 Starbuckss current position in global markets 3. 2 Main competitors 4. 0 Environmental factors 4. 1 Micro Environment 4. 1. 1 Main Competitors 4. 1. 2 Customers 4. 1. 3 Suppliers 4. 2 Macro Environment 4. 2. 1 Economic Factors 4. 2. 2 Technological Factors 4. 2. 3 Political Factors 5. 0 SWOT analysts 5. 1 Strengths 5. 2 Weaknesses 5. 3 Opportunities 5. Threats 6. 7. 0 8. 0 9. 0 10. 0 11. 0 12. 0 2. 0 Product and Branding Strategies Pricing Strategies Promotional Strategies Distribution Channels Summary Conclusion References Introduction 4 5 6 7 8 9 10 11 The first Starbucks opened in 1971 by three partners: Jerry Baldwin, Gordon Bowker and Zev Siegl. The whole company was back then only a single store in Seattles historic Pike Place Market. Under the lea dership of Howard Schultz, President and CEO, the company has not only grown in the United States but world-wide expansion has been spectacular (Forbes 2013). Today, Starbucks is the largest coffeehouse erve hot and cold beverages, whole bean and microground instant coffee, full-leaf teas, pastries and snacks. Starbucks verifies the social and environmental performance of all manufactured products that end up in their stores. By the end of fiscal 2009, Starbucks had assessed the performance of over 114 factories around the world and assisted in over 37 performance improvement programmes (Starbucks). 3. 0 Current Marketing Situation Starbucks continues to expand overseas and most of the new additions will be in Asia Pacific and Chinas regions. China will be a key part of its global expansion as the ompany looks to grow the store count in the nation to 1,500 by the end of 201 5 (Forbes 2013). Starbucks utilises license agreements, strategic partnerships, and many other business activities and agreements. Starbucks latest acquisition of La Boulange and Evolution Fresh play some role in the companys growth as there is more food for breakfast and lunch including more baked goods coming soon. Starbucks also agreed to purchase tea retailer Teavana Holdings Inc. for $620 million. It is its largest acquisition to date. When it comes to buying, Starbucks is well known for its commitment to quality products. The company increased their purchases to 40 million pounds, making it the largest purchaser of the Fair Trade Certified coffee in the world (Starbucks Corporation). 3. 1 Starbucks current position in the world market A recent survey by American Express/SAP ranks Starbucks 49th among the Top 100 global retailers (Forbes 2013). Starbucks Corp. raised its profit forecast for the current fiscal year after sales in its top market U. S. topped expectations. The company set its new earnings per share forecast for fiscal 2013 at $2. 06 to $2. 15, up from $2. 04 to $2. 14 per share, previously. It also raised its target for global net new stores to 1,300 from 1,200 on accelerated expansion plans for China. 3. 2 Starbucks and its main competitors Starbucks primary competitors are quick-service restaurants and specialty coffee shop. Starbucks major competitors are Dunkin Donuts and McDonalds. McDonalds recently introduced McCafe campaign in which it sells coffee beverages at a slight discount to Starbucks. McDonalds priced their drinks between $1. 9 and $3. 29. By comparison, Starbucks comparable drink versions were priced between $2. 65 and $4. 15, a premium of approximately one-third. Dunkin Donuts uses its donuts and the est of their menu as the attraction. By 2006, Dunkin Donuts was the top selling retailer of coffee-by-the-cup in America at 2. 7 million cups a day, close to one billion cups a year (Dunkin Donuts, Press Release 2006). 4. 0 Environmental factors 4. 1 Micro environment The following section of this deals with some of the main factors within the Starbucks companies micro environment. More specifically, the following headings will be explored: 1. Main Competitors 2. Customers 3. Suppliers quality, service, suitability, and price. Although Starbucks faces significant competition in the markets, it is still ahead of its competitors. Starbucks main target market is men and women aged 25 to 40. They account for Just about half (49%) of its total business. Starbucks attract this particular age group through hip, contemporary design that is compliant in its advertising and decor and working to keep its products current as status symbols. Customers are likely to be urbanites with moderately high income and professional careers. Another 40% of Starbucks sales are creating young adults, aged 18 to 24. To appeal to this age group, Starbucks positions itself in colleges where students can hang out, and also appeals o them through technology focusing on social networking where it is actively producing a cool image. Aside from extraordinary coffee, Starbucks has made a business out of human connections, community involvement and the celebration of cultures. (Starbucks) Starbucks is seeking for diverse-owned businesses to purchase from. In addition to their buying practices, they support supplier diversity outreach projects sponsored by various organizations such as: The National Minority Supplier Development Council and the Womens Business Enterprise National Council. These projects nclude opportunity fairs, business development roundtables and supplier development projects. The Supplier Diversity helps to identify and deliver high- quality products and services. Starbucks is committed in creating a workplace that values and respects workers from diverse backgrounds. The company works with overseas suppliers to maintain a workplace that does not abuse workers. Therefore African farm groups selling coffee beans are getting more valued, they are paid better wages including benefits and are provided with resources that help to lower the cost of production, reduce fungus infections and increase the production of remium coffee. 4. 2 Macro Environement This section will examine some of the key Macro Environmental factors that face Heineken. More specifically, the following subjects will be discussed: 1. Economic Factors 2. Technological Factors 3. Political Factors As stated by Kotler and Armstrong (2010, p. 106), technological advances are possibly the strongest forces affecting current marketing strategies. The explosion of social media and the emergence of innovative technology in the last decade has seen new companies. Some of Starbucks uses of technology to market its product are as follows: 1 . Starbucks continuously uploads pictures and statuses on sites such as facebook, Instagram, twitter and pinterest, where most of the people in todays world have daily access to. . The introduction of Starbucks card had improved customer service. 3. Starbucks launched a free nationwide mobile payment app. 4. The free, unlimited Wi-Fi in the stores serves as makeshift office and a meeting place. 5. Starbucks has its own official website, where you can see the menu, purchase gifts, read about all the information of their products and Starbucks contribution to the environement as well as the ethical sourcing. Y ou can also top up our Starbucks card online. There have also been technological developments in agriculture. Agricultural technology has been a primary factor contributing to increases in farm productivity in developing countries. Although there is still widespread food insecurity, the situation without current technology development would have been inconceivable. Food prices are lower because of technology, but the benefits between consumers and producers depend on the nature of the local economy and trade patterns. Political factors that affect Starbucks include the level of stability within the countries in which Starbucks buy its coffee from. They get their coffee beans from countries all around the world in which some countries have a lot of natural disasters like earthquakes, tsunamis and wars. These natural disasters can affect Starbucks business because the countries will not be able to supply them with any of the coffee beans and they will have no coffee to sell. Starbucks also claims to be environmentally friendly, so they have to consider how to protect the brand aspect in everything they do. Another very important factor is the relationships between the countries between which the exchange of products is taking place. . 0 SWOT Analysts 1 . Commitment to quality 2. Large expansion worldwide 3. Ethical sourcing 4. Largest coffeehouse chain in the world 5. Supporting farmers and their communities 5. 2 Weakness 1. Product pricing 2. Negative publicity 3. Coffee beans price is the major influence over firms profits 5. 3 1. Increase in product variety 2. International expansion of retail operations 3. Technological adva ncements 4. Joint ventures Opportunities 1 . Competitors with similar offerings at lower cost 2. Rising prices in coffee beans and dairy products 3. Trademark infringement 4. Emergence of new competitors Products and branding strategy According to Louis E. Boone and David L. Kurtz (2010, p. 379) marketers recognize the powerful influence products and product lines have on customer behaviour and they work to create strong identities for their product and protect them. Branding is the process of creating that identity. Pricing Strategy Starbucks is the leader of the coffee market. As a distinct company, it controls a number of times more market share than any of its competitors. Starbucks sets its costs on a simple idea: high value at moderate cost. When people feel like they are getting a good deal for their money, they are more likely to pay a higher cost. Quality is the key. Sometimes when Starbucks introduces new products at higher cost, the costumers are willing to pay the extra money because they relate the Starbucks name with high quality. Although the risk still exists that more customers will prefer the lower-priced items, by presenting higher-priced items alongside lower-cost substitutes, Starbucks is mitigating the higher price through comparison. . 0 Promotional Strategies Starbucks has a strong presence on a number of social networks. When it comes to engaging its customers, Starbucks has definitely set a high bar. Instead of only ocusing their effort on new costumers, it cultivates its current ones. Whenever Starbucks takes a photo, it shares it on Instagram, twitter, facebook or pinterest. Promotion through networking is more valuable, as the world becomes more digitally concentrated. A proof its success can be seen on Facebook, where Starbucks has already over 35,5 million likes and the numbers are keep going up. Starbucks also increased their advertising in radios, televisions and billboards from 1. 4% to 3% by 2009. Starbucks uses push-pull strategy : Push tactics are taking the product to the costumer. Pull tactics are getting the ostumer to come to you. 9. 0 Distribution Channels Kotler and Armstrong (2013) describe a distribution channel to be a set of consumption by the consumer or business user. Moon and Quelch (2004) outline that Starbucks sold coffee products through non-company operated retail channels. These Specialty Operations accounted for of net revenues. About 27% of these revenues came from North America food-service accounts, that is sales of whole- bean and ground coffees to hotels, airlines and restaurants. Another 18% came from domestic retail store licences. The remaining 55% of specialty revenues came from a ariety of sources, including international licensed stores, grocery stores and warehouses clubs, online and mail-order sales. Starbucks also had a Joint venture with Pepsi-Cola to distribute Frappuccino beverages, as well as partnership with Dreyers Grand Ice Cream to develop and distribute a line of premium ice creams. 0. 0 Summary This report has looked at Starbucks, both as a brand and as an international manufacturer. It has investigated the methods of marketing that Starbucks uses to develop and promote, and also to distribute and sell its brands. Through comparisons with Starbucks main competitors, the companies standing in the arket place has been explained. 1 1. 0 Conclusion To conclude, this report has discovered that Starbuck has improved its brand profile by advertising and promoting itself. It has reached many new markets through a history of business partnerships and acquisitions. The company uses these acquisitions to market and distribute its core Starbucks brand. Our financial analysis has shown that Starbucks has an undervalued market price. This along with a promising expected return, and positive projections for future growth provide us reason to believe that it will undoubtedly add value to our current portfolio. 12. References Starbucks Corporations. Retrieved from starbucks. ie/about-us/our-heritage starbucks. ie/responsibility/sourcing/store-products Forbes (2013, January 1). Starbucks: Global Coffee Giant Has New Growth Plans. Retrieved from http:// www. forbes. com/sites/walterloeb/2013/01131 /starbucks- global-coffee- has- new- growth-plans/ Trefls (2013, July 23) Starbucks U. S. Growth Will Remain Solid While articles/196246/starb ucks- u-s- growth-will- remain-solid-while-overseas-expans ion- continues/2013-07-23 Seaford B. , Culp R. , Brooks B. (2012). Journal of the International Academy for Case Studies Vol. 18 Issue 3, p39-57. Starbucks: Maintaining a clear position. Starbucks. Starbucks environmenal factors. Retrieved from starbucks. ie/responsibility/environment Boone, L. E. Kurtz, D. L. (2010, p. 379) Contemporary Marketing. Natorp Boulevard Mason, OH: South Western Cengage Learning. Kotler, P. Armstrong, G. (2013, p. 355). Principles of Marketing (6th ed. ). Moon Y. , Quelch J. (2004). Starbucks: Delivery Customer Service. HBS No. 9-504-016, Harvard Business School Publishing. Moskowitz M. , (2001). Business Society Review. Company Performance Roundup, Issue 95, p73

How to Treat Names of Groups and Organizations

How to Treat Names of Groups and Organizations How to Treat Names of Groups and Organizations How to Treat Names of Groups and Organizations By Mark Nichol Proper names create challenges for writers and editors trying to identify an organizational entity in a way that is both accurate and graceful. For example, in general, if you would precede the name of an entity with the article the in speech, do so in writing, and if not, don’t. This rule applies to organizations: â€Å"Your charitable donation to the March of Dimes helps fund our mission,† not â€Å"Your charitable donation to March of Dimes helps fund our mission.† (The organization’s Web site lists the copyright holder as â€Å"March of Dimes Foundation,† with no article, but refers to itself throughout the site as â€Å"the March of Dimes.†) â€Å"Save the Children has instituted rigorous standards in the communities it supports,† not â€Å"The Save the Children has instituted rigorous standards in the communities it supports.† (â€Å"One could write â€Å"the Save the Children philanthropic organization† to provide context, but â€Å"the philanthropic organization Save the Children† is more elegant.) It is also relevant to corporations: â€Å"GlaxoSmithKline PLC is headquartered in London,† not â€Å"The GlaxoSmithKline PLC is headquartered in London.† â€Å"The Dow Chemical Company is headquartered in Midland, Michigan,† not â€Å"Dow Chemical Company is headquartered in Midland, Michigan.† (But a short form of the name would not be preceded by the article: â€Å"Dow is headquartered in Midland, Michigan.† Usage in corporation names complicates matters somewhat, however. Some firms that include company in their name precede the name with the, and others don’t. (Careful writers and editors will check company literature for proper usage, or delegate the task to a fact-checker.) The same problem occurs when corporation is part of the name: For example, Microsoft Corporation omits the in its official corporate name, but many other such entities include it, as in the Corporation for Public Broadcasting. Number agreement of proper nouns and verbs is also a significant issue. For example, in American English, names of music ensembles, whether orchestras or pop groups, are matched with singular or plural verbs depending on the name: â€Å"Led Zeppelin was an English rock band,† not â€Å"Led Zeppelin were an English rock band.† â€Å"The Beatles were an English rock band,† â€Å"Not the Beatles was an English rock band.† (Note, also, that the, when it precedes a band name, is not capitalized, even if band documentation uses a capitalized the.) However, British English employs plural verbs regardless of the form of the band name: â€Å"Led Zeppelin were an English rock band,† and â€Å"The Beatles were an English rock band.† In the United States, names of athletic teams are always treated as plural, regardless of whether the name is a singular or plural term: â€Å"The Magic are headquartered in Orlando, Florida,† not â€Å"The Magic is headquartered in Orlando, Florida.† (Note that the house style of the New York Times is an exception.) â€Å"The Giants are headquartered in San Francisco,† not â€Å"The Giants is headquartered in San Francisco.† (But â€Å"The San Francisco Giants baseball team is in the National League of Major League Baseball,† and â€Å"The team is headquartered in San Francisco.†) In American English usage, metonymic team references, in which a team is referred to by the place name rather than the mascot name, are in singular form: â€Å"Orlando is on its way to the playoffs,† and â€Å"San Francisco is in a slump.† In the United Kingdom and other countries where British English is standard, a distinction is made between the organization and the athletes as a group: In the former case, the singular form is used (â€Å"The Manchester United Football Club is the most successful football club in England†), but the plural form prevails in the latter case (â€Å"Manchester United are ahead by one point†). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:16 Substitutes for â€Å"Because† or â€Å"Because Of†How Long Should a Paragraph Be?5 Examples of Insufficient Hyphenation

International Courts and Tribunals Essay Example | Topics and Well Written Essays - 2000 words

International Courts and Tribunals - Essay Example Despite the measures left behind by British military tribunal, all international and especially Americans did not practice separate hearings for matters in which guilt has been established. Most tribunals seldom affix an obligatory final clause to their judgments appraising extenuating factors in rare cases. Therefore there is little or no standard to help courts and tribunals now that that international justice has been rejuvenated almost 50 years later with the setting up of international tribunals for the previous Yugoslavia and Rwanda. Firstly what are international tribunals, international criminal tribunals are specialized courts set up to convict individuals accused of violations standardized under international humanitarian law as committed in a particular place and time. (Albert Schweitzer, np, 1960) It is imperative to understand what the international criminal tribunal for Rwanda is. The ICTR has prominent jurisdiction to arraign people accused of genocide, human right violations and war crimes. In Rwanda particularly between January 1st and December 31st, the trial courts situated in Arusha, Tanzania, the appeals court situated inn the Hague, and the Second-in-command Prosecutor was located in Kigali, Rwanda. Till today the tribunal has handed down 22 judgments in which 28 were accused. Eleven trials are in progress, involving a grand total of 27 accused. Surprisingly these include up to eight ministers, one parliamentarian, three prefects, about eight military officers and tree burgomasters. The tribunal holds about fifteen detainees awaiting trial and about fourteen remain at large. All trials are presumed to end by 2008 and closing date set at 2010.as of 2006 about 102 countries were a part of the international criminal court, all NATO members except turkey and two members from the UN Security Council France and the United Kingdom. Although the United States has long been involved in international justice, currently USA is opposed to the ICC, although US has been kind enough not to bar UN security council vote to refer to crimes committed in Dafur to the ICC Prosecutor, officials say that US will assist if asked by the court. An important considerations is the ethical aspects of these trials, the Rome Statute incorporates the very best evolved, most ample understanding of what comprises a fair trial. In addition the Rome Statue contains every chapter process protection in the constitution of the United States of America, the death sentence is excluded. The world is greatly concerned if ICC will conduct any investigations in Iraq; this is highly unlike because of the fact that all potential crimes were committed on Iraqi territory, on which ICC does not have any jurisdiction as Iraq does not belong to the parties to the Rome Statue. All prosecutors ag reed that all allegations concerning killings and maltreatment of civilians were substantial and failed to be admissible under the Rome Statue, which require crime to be of a certain level. Prosecutors believe that such allegations need to be addressed on a national level. (McMorran

The Rebirth of a Fallen Man Essay Example | Topics and Well Written Essays - 1500 words

The Rebirth of a Fallen Man - Essay Example The narrator undergoes externally and internally significant changes because he drugs, cares about other people, and desires to live a common lifestyle in the end of the collection (Johnson, â€Å"Jesus’ Son: Stories†). The narrator experiences positive external and physical changes as he recuperates from drug addiction. Because of drugs and alcohol, the health condition of the narrator becomes worse and worse. Before the car crash happens, the narrator cannot even stand up because a college man gives him drugs. He loses his consciousness and passes out in the grass off the exit ramp. His exhausted and weak body compels him to feel the world negatively, owing to his emotional behavior. Once, he said, â€Å"I hadn’t been anywhere near it in over a year, but I was just getting sicker. When I coughed I saw fireflies†. The aforementioned statement can be attributed with the context that the over the years, the narrator had been growing sicker, resulting in the development of chronic cough. Drug overdose during talking medications places him in a severe condition, and he is almost dead. However, things are changing...